If you are not using YouTube video ads, then you are missing out on some highly targeted, dirt cheap traffic.
Google (which owns YouTube) made a few changes that makes reaching the exact viewers you are looking for as easy as possible.
What’s New With YouTube Advertising
In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube…
Especially across mobile devices, where 50% of YouTube views take place.
Among the changes it announced, the biggest was that YT advertisers will have the ability to target viewers based on their Google search history…
In addition to their viewing behaviors YouTube was already targeting.
Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform.
If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire YT ad or click through the ad to your website.
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YT Video Ads- Cheaper Than Most Anything Else
Keywords are relatively less expensive to target on YouTube than in traditional Google Search.
Views cost an average of $0.06 per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.
When YouTube targeting includes search history, it may be a more cost-effective way to target your audience with a more engaging form of content — video.
The 2 Types of YouTube Video Ads
TrueView ads are the standard video ad type on YouTube.
Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action).
And videos can be easily customized to share a variety of content.
Advertisers only pay when a user watches the ad for at least 30 seconds or until the end of the video…
Or if the viewer takes an action, such as clicking on a call-to-action.
YouTube requires that skippable TrueView ads be 12-60 seconds in length and that non-skippable TrueView ads be 15-30 seconds in length.
There are two types of TrueView ads…
Video Discovery Ads (Previously Named In-Display Ads)
Video discovery YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages.
These ads appeared after performing a YouTube search.
This display ad appears as a related video on the right-hand video sidebar.
Once a user clicks on the ad, the destination video page features a spot on the right-hand column where a companion banner display ad will appear.
TrueView in-stream ads play before someone watches the video they’ve selected on YouTube.
Viewers sometimes have the option to skip the ad after watching it for five seconds.
You can also make them play anywhere in the Google Display Network (GDN) — or sites that purchased Google video ad space.
In-stream ads let marketers customize video ads with different CTAs and overlay text.
Some in-stream ads are non-skippable and can play before, mid-roll, or after the main video.
There are also non-skippable, mid-roll video ads, which appear midway through a YouTube video that’s 10 minutes or longer in length.
YouTube Video Ads- Find Out What Your Visitors Are Looking For
With TrueView, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes.
AdWords provides data about completed views, partial views, if the video drives channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand’s other content that can be attributed to a person initially viewing a video ad.
These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results.
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