Why You DON’T Need A Marketing Budget

You can have all the reporting tools available to man…

As well as every single metric that measures everything on your website…

But what does that all matter? What does matter?

Your ROI (or return on investment)…

Or how much did you spend versus how much you actually made.

In other words, who cares about your cost per click or your click thru rate… if you are not at least covering your ad costs?

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A Marketing Budget?

Who needs one?

If you have a simple sales funnel in place that allows you to bring in $1 in income for every $1 you spend on ads and marketing then….

Using a marketing budget does nothing more than limit the amount of traffic, leads, customers and sales you can generate.

If you DON’T have a simple sales funnel that at least brings in as much as you spend on traffic… then by all means use a budget to cap your ad spends.

But once you have a funnel in place that allows you to bring in $1 in income for every $1 in ad spend…

Then the key to growing your business is nothing more than scaling up your ad spend.

The Biggest Mistake Is…

Trying to invest the LEAST amount of your income in paid traffic every month.

Once you are making $1 in income for every $1 invested in traffic, you can scale as large as you want.

It’s the difference between your paid traffic being an investment versus being an expense.

With everything else being equal, the person that spends the most on traffic is going to capture the majority of customers and sales.

So how do you reach the magic “break even point” where you are making $1 in income for every $1 in traffic spend?

Simple… use these 4 steps.

(1) Get your simple sales funnel set up…

(2) Test it with some traffic…

(3) Optimize it by testing different offers and pages until you get it to break-even…

(4) Then simply ramp up your ad spend in the traffic source more and more.

 

Sounds Harder Than It Is…

It really isn’t… Once you have your sales funnel in place.

With the right front end offer, discovered after testing…

You can quickly get to ” break even”.

And then you’ll quickly discover that the products in the back end of your simple sales funnel are where the real money comes in.

Having problems getting your first sales funnel set up?

This video series will walk you thru setting up your first sales funnel in the next 15 minutes…

Only from a completely different angle that will surprise you…

Check it out for yourself.

The Reverse Sales Funnel

 

 

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