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What makes a great local marketing video?
We’ve been doing online videos for the last five years, and we’ve learned a few things.
Since we use paid traffic, we’ve discovered over thousands of clicks, what makes an effective marketing video and what doesn’t.
So to make this as easy as possible for you, we put together a simple template that anyone can use to make the best small business marketing video to turn your local viewers into leads and customers.
Here is an example we did for a local hair salon in Colorado trying to get more visitors for their summer hair coloring special.
An Effective Video Template
A successful marketing video, one that gets people stopping by your shop or picking up the phone… has a couple common parts.
1) A simple problem stated right at the beginning…
Example… Hair coloring tips; how to make your hair color last.
2) State your expertise… In just one sentence
Example… The hair coloring specialists at Centennial salon have been coloring hair for the last five years
3) Two or three tips that showcase your expertise…
Example… Use a heat protecting product & a sulfate free shampoo
4) Introduce your offer/solution or special deal…
Example… Looking for a custom color for summer? Take advantage of our 10% summer discount
5) Call to action (subtle)
Example… Call us or stop by the salon today for our 10% discount on custom hair color
6) Close with contact details
Example… Your Centennial hair coloring experts (with Google Map).
(Personally, I’d have added a phone number to the closing slide as well… But these girls added the phone number in their video title on YouTube so…)
But that’s it.
A Great Online Marketing Video That Works
This is a perfect example of a great local marketing video that works…
And you’ll notice they got all of that in there in 1 minute & 14 seconds.
Any video longer than 90 seconds and you’ll start losing your viewers’ interest.
Remember, it’s not Hollywood…
Just a simple marketing video that gives people some useful info… And promotes an offer that gets them stopping by or picking up the phone.
That’s what works for local marketing videos.
One video for one offer- Don’t try and shoehorn every single special deal or offer you have into one video.
Use one specific video for one specific offer.
The salon girls have a fall highlights discount offer as well; but they use a completely different video for it.
70 words is about 30 seconds…
So a 1 minute video would be about 140 words. Use that as a guideline when creating your script.
Don’t over think this.
Remember, your marketing video is like a snack…
Your local customers will check it out, maybe pick up a tip or two, and then give a call/email/stop by if they still need help.
No hard sell, no used car ad… You really don’t need to.
If people find your video useful, you’ll get a little reciprocity.
People like to visit shops that help them.
So, give your viewers some useful tips in your videos…
And you’ll start picking up some more local customers you wouldn’t have otherwise…