Headline Writing Tips- Focus On Your Biggest Asset

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If you want people to buy your product, open your emails, read your content, or take any desired action whatsoever, then you need to master the art of effective headline writing.

All professional copywriters focus on headline writing. Why?

Because they KNOW that their headline has maybe 3 seconds to capture their visitor.

Not only that, but 8 out of 10 people will read a headline…
But only 2 will continue thru to read the rest of your sales page…

Which is why you need to spend some time creating your headline.

To get more of those 8 out of 10 people to actually start reading your sales page.

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Headline Writing- Half & Half

Here is a thought not many people realize…

If you are writing a sales letter or a persuasive email, you need to spend roughly 50% of the time on the actual copy of your piece…

And the other 50% on your headline writing.

One of the masters of copywriting named David Ogilvy knew that a great headline is the most critical part of any sales letter.

Since the headline most often would determine whether or not the rest of the sales letter would ever get read.

One of his most famous auto ad headlines was agonized over for days; and he re-wrote it 104 times before coming up with it below…

“At 60 miles an hour, the only thing you hear in the new Rolls Royce is the ticking of the dashboard clock …”

Professional copywriters often spend hours and sometimes days working out the perfect headline for a sales piece.

  • Your headline must instantly grab your reader’s interest or they’ll be gone before you blink
  • Your headline must lead your visitor into the body of your sales copy
  • Great sales copy with a bad (or even fair) headline will doom your efforts

Too many people never give much thought to their headline writing…

And this is why they never get a prospect to even read their sales letter or landing page…

Much less purchase their product.

Focus more effort on your headline…

And watch your conversions skyrocket.

 

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