Google is making a minor change on all of the Google My Business profiles…

And you may have noticed the change already.

Google is going from “Google My Business” (or GMB) to “Google Business Profile“.

Google explained that the name change was implemented to keep things simple for businesses to manage their GMB profile; and that sometime in 2022, they are going to retire the Google My Business app completely.

Google Wants Businesses to Manage Their GMB Profiles Using Search or Maps

A lot of business owners downloaded the GMB app and were managing their GMB listings thru the app.

However, with the app going away sometime in 2022, Google is now encouraging businesses to manage their GMB listings, profiles, posts etc by simply using Google Search or Google Maps.

What exactly does that mean?

It means that Google now prefers you to manage your GMB listing directly in Google Search or Google Maps rather than the old GMB Console.

If you manage multiple locations for your business and/or you are a local SEO that manages a number of businesses, you will still continue to use an interface like Google My Business, renamed to Business Profile Manager going forward.

And according to Google, there may be changes to the Business Profile Manager throughout the upcoming months.

New GMB/Google Business Profile Features

Google also says there are some new features coming with this upgrade.

The new features include…

• The ability to claim and verify your Google Business Profile directly in Google Search and Google Maps
• Call History is officially launching in US and Canada (Find out more about call history here)
• Messaging can be done directly from Google Search (FInd out more about chat here)

So… How Do You Manage Your GMB (Now Google Business Profile)?

You simply search for your business name in either Google Search or Google Maps to find your claimed and verified business listing.

Once you find it, simply log into your Google account and you can manage your Google Business Profile just like you were able to before with the GMB Console.

Give it a try and see how easy it is right now.

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