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As we all know, the costs of advertising on pay per click like Bing or native ads is getting higher and higher…
Especially in the US, UK and other “tier 1” countries.
So why not expand your reach?
Here’s an idea that most people don’t think about…
Targeting Other Countries With Your Ads
There is absolutely no reason why you cannot target other countries with your pay per click ads.
- People in Malaysia are also looking for solutions to lose weight…
- People in South Africa are actively searching for a simple way to eliminate their back pain…
- People in the Netherlands are interested in the latest cool tech gadget…
But people never try targeting these countries because
- They think these people don’t speak English
- People in these countries don’t make enough money
This is a mistake.
Granted, the average income in India is $1670/yr…
But in South Africa it is around $18k
And a great majority of these countries have English speakers as well.
Here is a list I researched that may open your eyes to a couple of new markets…
Country English Speakers Yearly Income
India 125 million $1670
Philippines 64 million $9157
Nigeria 79 million $10,800
UK 59 million $40,508
Germany 45 million $51,200
Italy 17 million $26,588
Thailand 17 million $10,200
Netherlands 15 million $48,200
Malaysia 14 million $29,000 (mainly big cities Kuala Lampur)
South Africa 16 million $18,000
Poland 14 million $17,750
Brazil 10 million $19,200
Try Your Marketing in Some Different Countries
As you can see, there are English speakers in many different countries…
And the incomes also provide an insight into whether they can afford whatever your product or service actually is.
If nothing else, give some of these alternate geos a test.
You might be pleasantly surprised…
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