Bing Ads Primer For Marketers

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Bing Ads is often overlooked as an ad network…

Because Google gets all of the press.

But Bing Ads has an immense amount of traffic

And that traffic has been proven to be more engaged that Google users so…

Here is a basic primer on Bing Ads that has been working for me.

 

Bing Ad Profits

Go with long tail keywords that get 10 searches or more a month

Doesn’t sound like a lot of volume…

But you’re going to use hundreds of these long tail keywords to get the volume bumped up.

So 1 keyword gets 10 searches a month…

And you have 300 of these long tail keywords in your campaign…

You’re hitting 3000 searches per month; or 100 a day.

Which should be enough to determine if your campaign is going to work.

And you want to be using [exact match] as your keyword type for these long tail keywords

And separate your keywords into tightly focused ad groups.

So you are getting as highly targeted a visitor as possible.

Make 3 different ad variations; and make sure that you also use ad extensions.

 

Testing on Bing Ads

Standard rule of thumb which has been working for me…

Bid 1% of your commission (remember, exact match on the keywords).

So if the product has a commission of $37…

Then bid 37 cents.

If the product is any good at all…

Then it should have at least a 1% conversion rate; or 1 sale out of every 100.

Which means you break even on your ad cost.

Then, thru optimization, like cutting keywords that do not produce conversions; or testing and tweaking landing pages…

You can try and get that conversion rate up to 1.5% or 2%.

So on that $37 product, 1.5% conversion is $55.50 in income; and 2% CR is $74.

 

Bing Ads… Simply Rinse & Repeat

Get a new product up and running…

Doing the exact same thing as outlined above.

Get your new product at a 2% conversion rate…

Then go onto product 3.

Make sure that you are using your affiliate income for your Bing testing until you have at least 3 products working…

And then you can start using that income to start testing out other pay per click ad networks.