If you are not using YouTube video ads, then you are missing out on some highly targeted, dirt cheap traffic. Google (which owns YouTube) made a few changes that makes reaching the exact viewers you are looking for as easy…
Great Images for Your Website
Everybody wants cool and good looking images to use for their websites. But finding them, and being able to use them legally, can become a real problem. That’s where Creative Commons comes to the rescue. Creative Commons is a non-profit…
Simple Copywriting Basics
Copywriting is perhaps the single most important skill anyone can learn in online marketing. Get it right and everything else will follow – sales, sign-ups, etc. Get it wrong, and nothing else matters. Simply put, copywriting is the writing you…
Conversion Idea- Above the Fold
Here’s another idea that is a simple tweak that has been proven to increase your conversions. Insure that your most important information on any page or post of your site is “above the fold”. In other words, make sure all the…
Website Conversion 101
When thinking about getting more website conversions, why not go back to the basics? What are some of the major Conversion 101 Basics? Make sure that your website is laid out correctly… Make sure your website loads quickly… Make sure your…
Your Website Titles & Descriptions
Here’s something people don’t realize when they set up their WP titles and descriptions on their individual pages and posts. And it hurts them not only from an SEO standpoint… But also does not give them the best opportunity to…
You Might Want to Rethink Your Retargeting Strategies
There has been a lot of buzz recently about retargeting; and how and why you should use it for your website. But you need to think about your retargeting strategy before you deploy it. You Might Also Like… Retargeting-…
Native Ads On Bing?
Native ads have been proven to be effective… In some cases, outperforming search ads by a significant margin. We have been using Bing Ads for years, and we just discovered that we can now use the native ad format on…
Are You Testing Anything?
This is a problem that a lot of new marketers and business owners never address. And they wonder why they are not making any sales from their offers. A lot of people sign up for a program that offers them……
Headline Writing Tips- Focus On Your Biggest Asset
If you want people to buy your product, open your emails, read your content, or take any desired action whatsoever, then you need to master the art of effective headline writing. All professional copywriters focus on headline writing. Why? Because…